Dsquared Sunglasses - 1970'S Retro Appeal!
DSquared Sunglasses - The Background
DSquared is definitely one of the most funky, hip and trendy labels of the moment and was founded by Canadian identical twins Dean and Dan Caten. The brand started to receive huge recognition when Madonna wore a pair of mud patterned DSquared jeans in her video aDon't Tell Me,a and since then, the party loving designers have dressed some of the world's biggest pop stars including Justin Timberlake, Lenny Kravitz and Rihanna. The brand is famous for its energetic and sexy designs and the twins often design costumes for huge elaborate fashion and stage shows including the Britney Spears Circus tour.
The style of DSquared is very much a combination of a homely Canadian style with a huge injection of Italian chic and hence the designs are sophisticated yet sexy and fun and the same applies to the collection of DSquared sunglasses which are designed in collaboration with Marcolin, an Italian sunglasses and spectacle manufacturer.
DSquared Sunglasses - Launched in Style!
Making a successful transition into the eyewear industry, DSquared sunglasses were launched with a bang at a star-studded party held at the 62nd Cannes Film Festival which of course immediately exposed the collection to a huge number of celebrities and awarded it instant credibility, noting them as the new sunglasses to be seen in. Following the typical DSquared innovation, the sunglasses feature cool design and heavily inspired by the 1970's hip-hop culture with oversize frames in various styles dominating the collection. Supermodels Naomi Campbell and Linda Evangelista have featured in the ad campaigns for the sunglasses definitely portraying a cool but glam image of the brand.
DSquared Sunglasses - Retro Appeal
The DSquared sunglasses range is unisex and is a step beyond the trend years ago whereby only women would wear oversized sunglasses. The styles within the collection look glamorous on the girls and edgy and fashion forward on the guys and with features such as colour and strong angles incorporated into the design of the frames with added retro appeal, DSquared sunglasses are definitely at the forefront of fashion.
DSquared Sunglasses - Conveying Personality
The two DSquared designers are all about personality and love to inject this in their designs and how they present their work, whether this being on the catwalk or a mainstream artist's concert or music video. The twins are passionate about fashion and design and always endeavour to make their collections a little different from others and really inject their own unique stamp which with the DSquared sunglasses, is definitely conveyed via retro inspiration. A large array of celebrities love DSquared clothing and accessories and the collection of sunglasses are certainly set to become increasingly popular throughout 2010.

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